Digital Marketing and Advertising
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Summary
- CPD Accredited Certificate - £10
- CPD Accredited Certificate - £29
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
If you're looking to break into the world of digital marketing and advertising, our course is the perfect place to start. This comprehensive digital marketing and advertising course covers everything you need to know to succeed in today's fast-paced, digital-first world, including Search Engine Optimisation (SEO), social media marketing, email marketing, analytics, and more.
You'll learn how to create and execute effective digital marketing campaigns, measure their success, and continually optimise your strategies to achieve the best possible results. With a focus on practical skills and real-world case studies, you'll be able to apply what you learn immediately to your career or business.
Our digital marketing and advertising course are designed to be flexible, so you can study at your own pace and fit your learning into your busy schedule. In addition, you'll have access to a wide range of interactive learning materials, including videos, quizzes, and exercises, so you can put your new skills into practice right away.
So don't wait – enrol in our Digital Marketing and Advertising course today and start building the foundation for a successful career in this exciting and in-demand field.
Learning Outcomes
This Digital Marketing and Advertising course will cover the following topics:
- Learn about various tips and tricks for marketing
- Understand SEO (Search Engine Optimisation)
- Learn Youtube advertising
- Gain an understanding of different Google products such as google analytics, AdWords
- Understand how to do email marketing
- Learn how to advertise and market in various social media marketing apps such as LinkedIn, Twitter, Instagram, Facebook
- Gain knowledge about how to launch your apps
Why Prefer this Course?
- Opportunity to earn a certificate accredited by CPD after completing this course
- Student ID card with amazing discounts — completely for FREE! (£10 postal charges will be applicable for international delivery)
- Standards-aligned lesson planning
- Innovative and engaging content and activities
- Assessments that measure higher-level thinking and skills
- Complete the program in your own time, at your own pace
- Each of our students gets full 24/7 tutor support
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Description
This Digital Marketing and Advertising course consists of the following modules:
*** Course Curriculum ***
Here is the curriculum breakdown of the Digital Marketing and Advertising course:
Module 01: Introduction
This Module covers the following topics:
- Welcome
Module 02: General Tips & Tricks Series
This Module covers the following topics:
- How to register your company
- How to see Email Sender’s Company and Logo in Your Gmail
- How to Generate sitemap of a website
- How to protect a website from Spam on WordPress
- Quick way to identify whether the website is Mobile optimized
- How to identify registration data of website
- How to identify duplicate content from the web
- How to create google alerts
- How to find the age of the domin
- How to check if the website server is down
- How to create text notes thatwill self destruct after being read
- How to send google search information to your friends
- How to find webhost of any website
- Discover new sites that are similar to what you like alredy
- How to easily highlight the important parts of a web page
- How to share you email online without worrying about spam
- How to get compute level answers without searching
- The easiest way to setup email reminders
- How to find the original URL tht’s hiding behind a short URL
- How to corrupt a file you shared online
- How to create a throwaway email
- How to check if your email account has been compromised
Module 03: SEO (Search Engine Optimisation)
This Module covers the following topics:
- How to register website on Google search console
- How to Optimize your website homepage
- How to add a sitemap on google search
- How to shortlist targeted keyword list in google keyword planner
- How to set international targeting on google search
- How to remove a URL from google search engine
- How to identify competitors keyword
- How to leverage top sites to get on google search results
- Discover powerful data analytics to mesure SEO performance
- How to do keyword research
- How to write perfect title tags for search engines
- How to optimise heading tags, external and internal links
- What are backlinks & how to get them
- How to write a perfect Meta description
- How to enhance speed & performance of your website
Module 04: YouTube
This Module covers the following topics:
- Youtube account setup
- Account optimization
- How to create & setup Youtube channel banner
- Youtube channel tags, thumbnails & custom thumbnails
- Analyse Youtube keyword research
- Youtube SEO techniques
- What are Youtube cards & how does it work
- How to optimise comments & reply them in bulk
- How to grow your channel with competitor Analysis
- How to manage multiple YouTube accounts
- A simple yet powerful trick to increase your subscribers list
- Youtube Paid Advertising
- How to monetise your YouTube channel
Module 05: Google AdWords
This Module covers the following topics:
- What are Google Ads & how does it work
- Account setup
- Competitors analysis
- Campaign types & how to select the right campaign
- Bids & Budgets
- How to target the right audience
- Google Ads advance campaign settings
- Choosing the right keywords
- How to write ads that gets more clicks
Module 06: Google Analytics
This Module covers the following topics:
- How to install tracking code on your website
- How to add filters & remove internal traffic
- How to track paid campaigns
- How to look and analyse different segment data
- How to configure goals in google analysics
- How to link google Adwords account
- How to manage multiple analytics accounts
- How to remove spam traffic
Module 07: Email Marketing
This Module covers the following topics:
- Email marketing tools set up ( Mailchimp and Gestresponse)
- How to install signup or popup forms on the website
- How to collect email address without a wbsite
- How to create a ‘Hook’ to your signup forms
- Discover the psychology behind acquiring more leads
- Email marketing automation process
- Email analytics
Module 08: Linkedln
This Module covers the following topics:
- How to increase your connections in no time
- Secret of LinkedIn InMails
- Discover the best ways to use Linkedin Groups
- How to setup a company page on Linkedin
- How to increase traffic to your website using Linkedin blog
Module 09: Twitter
This Module covers the following topics:
- Twitter Account setup
- Knowing Twitter features
- Following twitter accounts
- Twitter profile optimisation
- How to get Twitter followers
- Posting first 5 tweets for engagement
- Leveraging Hashtags to increase your tweets visibility
- What are twitter polls & how do you use them
- A powerful trick to acquire customers on twitter
- How to get followers retweet your post
- How to embed a twitter button to your website or post
- Twitter analytics
Module 10: Facebook
This Module covers the following topics:
- Set your Facebook page
- Facebook Icon, cover image & description
- How to get your first page likes
- Discover how to increase your page likes
- How to manage multiple Facebook page
- Facebook comments
Module 11: Instagram
This Module covers the following topics:
- How to setup a Instagram business profile
- Set up Instagram bio & profile image
Module 12: Mobile App
This Module covers the following topics:
- A quick way to do App store marketing research
- How to discover the estimate size of your market
Who is this course for?
This Digital Marketing and Advertising course is for those that:
- Wants to be in marketing industry
- Wants to work in an advertising agency
- Wants to work in a creative media
- Wants to work in copywriting
- Wants to work in executive management
Requirements
The Digital Marketing and Advertising program does not require any prior knowledge; everyone may participate! This course is open to anyone interested in learning from anywhere in the world.
Every student must be over the age of 16 and have a passion for learning and literacy.
This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This course allows you to study at your speed and grow a quality skillset.
Career path
After completing this Digital Marketing and Advertising course, you will be eligible for:
- Marketing executive (Salary: £20,000 to £50,000)
- Advertisers (Salary: £20,000 to £80,000)
- Market researcher (Salary: £17,000 to £24,000)
- Advertising media buyer (Salary: £21,000 to £36,000)
- Brand manager (Salary: £27,000 to £65,000)
- Advertising media planner Salary: £18,000 to £50,000()
Questions and answers
Currently there are no Q&As for this course. Be the first to ask a question.
Certificates
CPD Accredited Certificate
Digital certificate - £10
CPD Accredited Certificate
Hard copy certificate - £29
If you are an international student, then you have to pay an additional 10 GBP as an international delivery charge.
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